📈 Incognito scrubdown.

Google is destroying your old browsing data

If you’ve ever fired up Incognito mode and searched for something you shouldn’t, today’s featured story is for you. Google has agreed to destroy billions of data records to settle a lawsuit claiming it secretly tracked people using private browsing. Gulp.

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Featured story

Google to destroy browsing data to settle privacy lawsuit

Google has agreed to destroy billions of data records to settle a lawsuit claiming it secretly tracked people using private browsing.

Users alleged that Google's analytics, cookies, and apps let the company log internet use even on Chrome set to Incognito mode and private browsing modes on other browsers. They said it turned Google into an “unaccountable trove of information” by letting it learn about their preferences, including the “most intimate and potentially embarrassing things” they search for.

Under the settlement, Google will update its policies about what it collects in ‘private’ browsing. It will also let Incognito users block third-party cookies for five years. However, Google said the lawsuit was baseless.

“We never associate data with users when they use Incognito mode,” Castaneda said. “We are happy to delete old technical data that was never associated with an individual and was never used for any form of personalization.”

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