“Is Pepsi OK?” is the classic question from bars and restaurants stocking the nectar over its red and white rival. But it’s not an option at many branches of French supermarket giant Carrefour, which is saying “non” to price hikes.

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French supermarket giant pulls PepsiCo products amid price war

As inflation has ripped through the western world after the pandemic, much of the focus has been on consumers getting hit by retailers raising prices. But in Europe, war is breaking out between retailers and suppliers.

French supermarket giant Carrefour is telling customers in four countries it’s pulling PepsiCo products such as Pepsi, Lay's crisps, and 7up because they’ve become too expensive to stock. Instead, it’s putting up signs in stores in France, Italy, Spain, and Belgium saying it will no longer be stocking the brands “due to unacceptable price increases”.

Other retailers in countries including Germany and Belgium have taken similar action as price negotiations have heated up, but Carrefour has been one of the most active stores to take on big consumer goods companies. Last year, it put warnings on products that had shrunk in size but cost more.

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