šŸ“ˆ Roganā€™s riches.

Spotify has struck another deal with the podcaster

I have some fantastic news to start your week. Youā€™ll soon be able to listen to The Joe Rogan Experience on almost any platform you like. Not thrilled about that? Donā€™t worry, Iā€™ve got a newsletter for you thatā€™s much more up your street.

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Joe Rogan gets new Spotify deal worth up to $250 million

Spotify has inked a new deal with Joe Rogan, estimated to be worth as much as $250 million, according to the WSJ ($). Under the new agreement, Spotify will sell ads for The Joe Rogan Experience and distribute it across several platforms, including a video format on YouTube.

That means the show will no longer be exclusive to Spotify, and comes amid the platformā€™s shift away from exclusivity. Instead, Spotify wants to distribute its content on several platforms to maximize its audience and ad sales.

Spotify struck its first deal with Rogan in 2020, during its initial push into podcasts. It paid more than $100 million for exclusive rights to The Joe Rogan Experience, which has remained the most popular podcast on Spotify.

Itā€™s not been plain sailing, though. In 2022, Neil Young pulled his music from Spotify because of what he said was vaccine misinformation spread by Rogan.

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