Substack spat.

The bird and the word go to war

Tupperware investors are unlikely to be partying right now. And that’s kind of the issue. The company lifted the lid on its financial problems, saying it may struggle to stay in business due to various issues, including ‘a sharp decline in the number of sellers’. It has also been unable to contain costs.

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Twitter and Substack go to war

Last week, newsletter platform Substack announced it will launch a new feature called ‘Notes’, which allows newsletter writers to post and discuss short form content – it sounded suspiciously like Twitter.

Substack admits that Notes will look like other social media feeds. Twitter, already struggling under the load of $13 billion in debt ($), appears not to have taken the news of a credible competitor well. The company limited the promotion and visibility of tweets with links to Substack posts.

While others have tried to compete with Twitter (Mastodon, Truth Social), they have found little success. Substack has an advantage over Twitter in that it does not need to show ads. Instead, its revenue comes from its more than 500,000 paid newsletter subscribers.

Substack isn’t the only one that’s been busy, though: Twitter has been working hard on a new sign.

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