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McDonaldâs takes on Starbucks
McDonaldâs does breakfast. Mcdonaldâs does lunch. McDonaldâs does dinner. But what about all the time in between? Donât worry, my man CosMc has got your back.
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McDonaldâs to open first CosMcâs spinoff restaurant
McDonaldâs is opening its first spin-off restaurant this week, as it trials a new concept to take on Starbucks. CosMcâs, named after an alien character that appeared in McDonaldâs commercials in the 1980s and 90s, will sell cold beverages including flavored ice teas and slushes. Itâll also offer some McDonaldâs menu items, such as the McMuffin.
The first CosMcâs will open in Bolingbrook, Illinois, this week. McDonaldâs aims to follow that up with another 10 pilot stores in Texas by the end of next year.
The spin-off is part of efforts to solve the â3pm slumpâ, when McDonaldâs gets fewer customers between lunch and dinner. It comes alongside big McDonaldâs expansion plans. This week the chain outlined plans to open about 10,000 new stores worldwide by 2027, and speed up the digitizing of its business.
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