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Apple is in talks to put Google Gemini on the iPhone

That sound you can hear is Android fanboys weeping, for Google Gemini could soon power the iPhoneā€™s gen AI features. The two companies are in talks about a partnership. And sure, itā€™d be huge. But did someone say massive antitrust risk?

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Apple is in talks to put Google Gemini on the iPhone

Apple and Google are in talks ($) to bring the search giantā€™s generative AI technology to the iPhone, in a deal that would rock the industry. Bloomberg reports the two companies are actively negotiating an agreement to integrate Google Gemini into the next version of iOS.

For Apple, the deal would mean outsourcing the heavy lifting of generative AI, such as creating images and writing essays based on simple prompts. But it may also signal that Apple isnā€™t as far along with its AI efforts as some might have hoped. The company recently also held discussions with OpenAI and has considered using its model, according to Bloomberg.

An agreement with Apple could give Googleā€™s AI technology access to billions of potential users. Apple has more than 2 billion active devices that could potentially run Gemini. It would also mean a deepening of the search partnership between the two companies. For years, Google has paid Apple billions to make its search engine the default option in Safari.

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