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📈 Big Screen
Think this is just about TVs? Think again. Walmart’s aiming to own the ads on your screen and the data behind them. If that doesn’t grab you, don’t worry—I’ve got plenty more to keep you hooked.
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The lowdown
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Featured story
Walmart Seals $2.3 Billion Vizio Deal
Walmart has completed its $2.3 billion all-cash acquisition of Vizio, bringing the TV manufacturer—and its lucrative ad business—under its corporate umbrella. The deal, which took 287 days to close, gives Walmart access to Vizio’s SmartCast OS, a platform with 19 million active accounts that generates the bulk of the brand’s revenue through advertising.
This isn’t just about selling TVs; it’s a power move into the ad-tech market. Vizio’s data-rich platform will pair with Walmart’s Onn smart TVs to compete with heavyweights like Roku and Amazon for a slice of the booming connected TV advertising market. The vertical integration also strengthens Walmart’s position as it continues to diversify beyond retail and into digital ecosystems.
By making an all-cash deal, Walmart signals its deep war chest and willingness to expand aggressively. With Vizio’s ad platform now in-house, the retail giant is positioned to not only sell hardware but also control the content and ads that keep customers engaged—and spending.
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