Wheels fall off.

Toyota’s first mass-produced all-electric car, the bZ4X, is likely to miss its already low sales target in its home market of Japan.

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Toyota versus Tesla

Toyota’s first mass-produced all-electric car, the bZ4X, is likely to miss its already low sales target ($) in its home market of Japan. The fact that the hideously named vehicle — Elon Musk at least has the sense to reserve such terrible names for his children — was recalled weeks after launching in May 2022 probably did little to inspire confidence in potential purchasers.

Shinya Kotera, president of Kinto, a Toyota leasing subsidiary, said that the annual sales target of 5,000 units of the bZ4X in Japan would not be achieved “in the first year nor the following year”. This is the latest misstep in a series of letdowns for Toyota’s EV strategy.

Toyota is the second largest car manufacturer in the world by production ($), behind Volkswagen. It is also the second largest car manufacturer in the world by market cap but this time behind EV pioneer Tesla.

And the reason for the recall of the bZ4X? Well that was because its wheels fell off. A little bit like Toyota’s EV strategy.

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